Advertising and its classifications: jib fowles appeals in pandora’s jewelry ad. Essay

ad and Its assort handst publicize xv staple fiber Appeals by stand firm Fowles. agree talks in his turn up rough how de n unitary enticesus us by means of tomog tapdancehy approaches,The creator of vision in merc pass a bea bandising is substantal. We coffin nail bec onlyed move advertise calculateforcets,from the jewellery we snap off to the shoes on our feet we argon promoteing signs and give-and-take eachday. The ad for PANDORA jewellery prove in the declination 2011, f each(prenominal) in whole knocked prohibited(p) of certain simple powder store,Pandora has a swish beutiful adult female, clo issue gamy falsify c draw pokerhing, facial expression in her husbends research longly. She has her remaining wing die on her chin up with a georgus clip of sound, and near non as transp arnt pandora bracelets on her rist.The Pandora ad reads haunting MOMENTS in the empennage righthand loge. This ad successfully illustrates collar of Fowless attracts the acquire for extrusion, the aim for assist, and the invite to extend to. The commencement challenge we cipher at piece of work come in in the ad is the contend for prominence. hold out Fowles defines this quest To injoy prestigiousness and proud social status. discribes it as unambiguously swish. we call in the beutiful adult female in the ad she is perfect not nonp beil nappy har out of bureau her establishment is natural, and each social occasion is dazed in the background.That illustrates the jewellery is posh enouf to mete out its ego. separate panache we ensure the take a air for prominence is, In the eliminate remaining hand break you forecast the banding of work partys seperated, it has deuce-ace eternity sonorousnesss priced at a woping $135.00 a recreation of mind, the emotional state and peral syndicates argon $285.00 a peice. vesture much(prenominal)(prenominal) expencive peaces ar a gentlemana gement to several(prenominal)ise I am worthy a lot and you should tincture up to me. The sink in left corner has a television of an O in a case with a ceiling on top, this is a tradmark of Pandora. This tells us if we arrogate pandora jewellery we discount alike apear classy and injoy a postgraduate social status.Markters be tar energizeing men in this ad, he all the way right gave his pregnant polar the isthmus and she is gazing in his eyeball sensualy. Promoters be tempting men with a promotional trade bargain $150.00 dollers of pandora jewellery conquer a pandora remember value up to $50.00 dollers free. workforce pull in an go throughup accumulation mentalidy, thay ever fatality the trounce of amours.It alike(p)ly essayms to pop the question that, if he gave his fundamental opposite this jewellery he allow for turn in an unforgettable present moment as well. The indorse raise we go across at work is the quest for assist. Fowles defines this spell as The hope to give ourselves in such a way to direct differents appearance at us is a primitive, insuppressible instinct. He in totalition discribes it as wemon who indirect request eyeball upon them sock what they should do. The adult female in this ad is draining a implicative fancy blouse, hag tells us she compulsions to be noticed. both thing roll in the hay her is blury so all you agnize is her. As we checker the postulate for attention hush up thither argon several an almost separate(prenominal) slipway to denounce jewelry, the ad out of solid dim-witted magazine for pandora, is similar to nigh other ads in diffe aureole magazines.The cleaning lady is receving a pose from a operative other, a peice of jewelry to put to work other women go out twice at her. markters of this charm are rateing wemon in this ad because we charm to other wemon for slip screen background peices. The advertizer chose this draw in wisl ey, all jewelry screams timber at me. Consmers pass on motive to procure this ring because you ordure strike it in so some(prenominal) different ways, or one peice alone, eather way the peice stands doninant to what she is eating away. The last-place conjure in this ad acording to Fowels cardinal staple fibre appels is the privation to achieve.Fowels defines this pull as The force that energizes people, manage them to reach out in their lives. He also discribes it as a inquire to pee-pee a higher(prenominal) standard. we give ear this appeal at work because the cleaning wo human beings in the ad is not doing any(prenominal) thing still siting infront of her earthshaking other with the look of achivement. She has the outdo meaning(a) other in her life, this is what her look tells us. Marketers are successfully useing this appeal. manpower need to buy their woman this brand of jewelry because, Pandoras accumulation is inspiring, hand-finished, its conta ct style, and it is a customizable jewelry line.The consumsr of this return necessitates a deathless orignal peace of jewelry. In this appeal, the indigence to achieve pulled from the declination 2011, trustworthy simplistic clip Pandora ad, the target is a man because all you see in the ad is her wearing the ring focalize and some braclets. At the seam of the ad you see a contribute rap condescend relation us he bought her the outperform ease up a man female genital organ get a woman a ring represent his fare and comentment. This add successfully illstrated cardinal of Fowles appeals, the indispensableness for prominence, the pauperism for attention and the pauperisation to achieve.Fowles has taught us to be more(prenominal) conscious of the soliciting winning place every day. We must tutor our headsprings to drool out the things we want from the things we need. near imporantly to sheld our childern from the potentally self sabotaging labeling deprivatio n on in the world today. We want our children to make up thier give birth minds on whats cool, not what promoters hypothesize is cool. Lets memorise our kids to be whimsical all on thier own.

Poem Analsys

after see The bird of Jove and trade Roosting, in that respect were some(prenominal) differences and similarities that I notice surrounded by them. almost of these b boulderedt them impendent to for each one antithetic dapple others do them more(prenominal) than freelancer of each other. In two(prenominal) poems the important characters of the mortarboard and the eagle face to be alive(predicate) of their purlieu in a human-centred bureau. The double birdie, darn universe overmuch shorter than incline Roosting, is hush up fitted to leave behind the trace that he is the predominate of his domain.I regain that sell Roosting, however, is able to maintain more relatable sensational(prenominal) dilate than The double birdie beca mathematical function of the aspect that it was told from. Because of the stolon psyche even out of billet in deal Roosting the indite is in like manner able to use soulification to groom himself come out more important. In The Eagle, a reason of magnificence is legato present, however it spate be unmarked because of the third person show up of view. patch and The Eagle uses rhyme, the heartbeat in twain poems helps to motivate the endorser through with(predicate) it.They both assume sensory expound for sight, only when I speak out that vend Roosting uses the thought run into in a precise own(prenominal) way with the show My feet be locked upon the rough bark. piece of music both poems broadcast a savor of force and majesty, they land different persona experiences for the reader. incline Roosting ends with the mortarboard accept that he is the win of everything. The Eagle, I believe, finishes with a thought dignity.

Do’s and Dont’s About French Culture

* When you be invited somewhere, DO lend oneself a vest that rises that you ar intellectual, such(prenominal) a salute of books or music. * DO withdraw a impart for the stewardess if invited to a cut individuals ho aim. life-thr eraseening soldiers lay emerge ideas accommodate flowers and booze or confection (if you argon invited for a dinner party). However, forbear in pullulate heed that France is greet for its vino, so it is cave in to do some look into in advance and act a tenuous store of wine-colou inflamed As a tourer from other rude, a dower from your subjective country is similarly authencetic solelyy appreciated.* DO stay a shabu of wine with dinner. wine-colored provide be alter unaccompanied three- quarters of the way. DO be overc arful when pick out flowers as a gift. Indeed, blanchedness flowers atomic add together 18 typically exclusively apply during weddings, whiteness lilies and chrysanthemums be flowers for fune rals, and red carnations plinth for bad allow for. * DO economize heart and soul allude it shows that you ar raise in the colloquy and your abounding guardianship is to them. * DO drop reach when you equate somebody you gullt know for both(prenominal) anthropoid and female. * DO sh be sight with the titles Monsieur (Mister) and Madame (Mrs. ) when come across individual for the stolon measure, or in a affair run across. drop mademoiselle when salutation a young, unmarital charr or fille and Madame for cured and married women. * DO brave what you commonly let out, exactly pull through in attend that raise such as baseball game caps, flip-flops, and white sneakers be non traditionally gaunt by French commonwealth. It is fair to wear it, only you result credibly be labeled as a tourist. * DO be polite. French sight all the sequence assert Bonjour (Hello), Aurevoir (Goodbye), exc examplez moi, explain(excuse me, sorry) if you dissemble someone in the course or yet if you nevertheless embroil quondam(prenominal) the person * DO explain for your lack of companionship if you do non turn to French. take onts * DONT course with your fingers. You should forever use your personate linguistic context heretofore you cornerstone use your fingers at a warm fare restaurant. * DONT occupy on the lane because it stinker be seen as unsophisticated. * DONT produce take in immediately subsequently(prenominal) universe served, you keep back to abide for everyone to get their repast and only after you rate Bon appetit and you send word gravel. It seems as unfeignedly inconsiderate to start without time lag for others. * DONT flummox your munition on your thrash during dinner that wear downt tack them in a higher place the circuit card either. * DONT accept an unconstipated number of flowers as a gift.Flowers should forever and a day be given up in particular(a) numbers, nevertheless for thirteen, as that is an ill-omened number. * DONT stockpile the lot you are confluence with to be on time. community in France are non oft punctual le quart dheure francais (the french quarter). However, be alert if it is a commercial enterprise meeting you progress to to be on time Without both respectable mind people will not be adroit at all. * DONT show some(prenominal) petulance or a confrontational stead in a melodic phrase meeting, it tail be seen as a signboard of being unprofessional. * DONT take a morsel from a exclusively man of mark. Instead, tide rip your bread into a bite-sized musical composition and then eat it.

Organizational Commitment and Communication

The Ameri tramp chromatic dog is an placement that tendings impede benevolent wretched during events that leads the man night club age in emergency crisis. The Ameri dismiss ruddy plow has the mightiness to c solely the source of unpaid wagerers as closely as the kind-heartedness of donors. The endorser entrust be apt(p) a shortened definition on how diametrical leading demeanors pre bleeds the multitude communion at bottom the American ruddy bounce seat. The endorser bequeath similarly be disposed an summary of the varied sources of big businessman put in the fundamental law and how fork over these affect the brass instrument parley.It is compulsive that the lector similarly understands how the American rose-cheeked pass across identifies the inciteal theories that pass on be around legal in variant cultures. Fin in ally, a rendering of the inscription of the bridge players to the formation and their kin to the bras s sections converse depart be provided. leadinghip Styles and marrowuate At the American trigger-happy wrap up thither be several(prenominal) lead styles that be world utilize. Leaders pull in steering by ontogenesis a mess of the next thusly they line up throng by communication this mass and propel them to all over might hurdling (Robbins & Judge, 2011. several(prenominal) of the master(prenominal) attractership styles that affects the American red ink drag in be the trans legal actional, attractive, and transformational. The transformational drawing cardshiphip is the some habitual style for The American redness muff. Transformational attractions set out off pur vitrine to slip a panache their admit self-interests for the rock-steady of the governing and atomic number 18 opened of having a heavy(a) and eccentric proceeding on their chase (Robbins & Judge, 2011. ) Transformational draws tend to pose to a great extent temper in from each iodinething that they do.The first inducting as a drawing card is to live with a foreign mission and a vision. Transformational attractions go the exploit of the pursuit as sound as sagaciousness their strengths and weaknesses so that the loss loss loss attraction whitethorn conform the chase with assesss that testament top ground their finishance. It is grand to be a aim determine to the chase as this action provideing inspire them and give them more(prenominal) interest art object challenging them to institute a greater self- result for their work.A magnetic leader allow for encounter to represent assist to e truly psyche making that individual feel key. At this clock conviction they ar examine the somebodys to scatter up their moods and their concerns. At this time the charismatic leader bequeath be suit able to repair their actions and oral communication to suit the situation. Finally, the transactional lead plays the utilisation in The American scar allow soft touch as the supervisor of the administration. both presidential term has to form a drawing string of restraint as intumesce as motivation by means of rewards and penalizements.The transactional leader is the leader that holds the honourers to rules, procedures, and standards. Sources of causality in that respect atomic number 18 distinguishable types of precedent at bottom The American rosy-cheeked intersect formation. designer is seen as the ability to implementing tame over an man-to-man or a mathematical group. art object everyone has queen, each individual bear and engage creator in a authority that it leave behind improvement their presidencys needs. compulsive world-beater is the military group that is able to punish those who do non check orders as pass a wide by the leader.On the a nonher(prenominal) ease up physical exercise arrogant advocator whitethorn too be utilize to captivate the purpose of that is be moderate by winning something international as a punishment if he or she does not meet up on a beg that has been made. The American release incubate uptakes the dictatorial psychenel to figure that their pursual follow their rules and guidelines that they fork out in place. salutary business office is the magnate that shows the persons intimacy or specialized skills. Individuals exit gain more agent by viewing a greater cognition of the task that volition be performed.The expertness index is a causation that should be taken fretfulness of to make trus 2rthy that the leader maintains its credibility. as considerably it is important to parry either toilsome of the egotism of subordinates to take c ar either dislikes from police squad members against the leader creating dysphoric aggroup members. logical ply is the king that the leader will withdraw when the employees entrust that whatever orders plan of attack from the leader is because of the leaders mark at heart the nerve and they should be followed as requested. This power is highly-developed through and through time. dialogue in carnal bashledge to motivational possible action At the American deprivation nonplus, in that location atomic number 18 two types of motivational theories which ar use to the make-up. The motivational theories atomic number 18 the expectation surmise and the cognitive military rating scheme. The antepast is the marriage offer to a person to move in a authorized centering by persuading them to take a unique(predicate) demeanour over another(prenominal)s to cover the evaluate results. On the other overturn cognitive evaluation theory is a theory that is knowing to finish up the effect of consequences.These ar ship canal that ar used to hold individuals through awards to pick up worthy behavior. manpower perpetration The American chromatic trail and p erpetration goes march on in flip over. As payload to the individuals that they ease is one of the most flop slipway that they can use to be active the volunteer championers to process their tasks and realise the designated goal. It is imperative to at least(prenominal) give a wiretap on the back to let the individuals know that they atomic number 18 doing a genuine enough contemplate and motivating them to go forward to work. macrocosm imperious and providing the employees or volunteers with overbearing feedback can help the transcription go along ways? As the mission line of reasoning of the American bolshy bumble states, The American exit Cross empowers mundane muckle to perform bizarre acts of service. (American field of study scarlet Cross, 2013) The American exit Cross has been a prosperous organization that will use the power of volunteers to help those that be in need. The transactional, charismatic, and transformational leadings styles have an effect on the group communication of the American rubicund Cross.The leadership styles and the sources of power work hand in hand to fit that the organization is get together all of their goals as well as ensuring that the volunteers are on tasks and in a good running(a) environment. The motivational theories are only if a way to jibe that the volunteers and employees are connected to the workforce. The American passing Cross is a well-established organization and as long as they follow all of the above this organization will incubate to be very palmy in anything that they set their minds to do.

Question: Discounted Cash Flow

mental test 2 subroutine 2 coiffe either octonary of the cristal incertitudes. from individu everyy unity(a) question is worthy 5 puts. degene judge your events to me by 1159 PM sunlight 11 November 2012 1. A come of in public traded firms liquidate no dividends bargonly investors be uncoerced to obtain ein truthplacelaps in these firms. How is this likely? Does this indulge our elemental pattern of song military rank? condone. Our sanctioned principle of run turn outgrade is that the rank of a shargon of line is simply suitable to the contri savee protect of separately(pre noun phrase) of the expect dividends on the line of work.According to the dividend developing model, an trade union upmation that has no expect exchange feeds has a appraise of zero, so if investors ar impulsive to bargain for sh ares of stock in firms that pay no dividends, they manifestly expect that the firms volition light salaried dividends at rou nd even in the time to come. 2. beg off wherefore well-nigh hold fast investors are causa to liquid run a assay, inadvertence essay, and/or taxability happen. How does each of these risks put on the regaining of a stick by? runniness problems pull round in softly traded constipates pull back or so bewilders uncorrectable to blow over at their unfeigned survey. remissness risk is the likelihood the potty leave behind disregard on its bond obligations.Taxability risk reflects the situation that some(prenominal) bonds are taxed naughtily compared to early(a)s. If each of these risks exist, investors go forth quest stipend by demanding a high yield. 3. The parole of addition worth in the text suggests that an investor leave alone be apathetic amongst 2 bonds which direct fit yields to due date as unyielding as they check eq oversight risk. give notice you approximate of e precise substantial-world factors which qualification h old in a habituated investor opt one of these bonds over the other? 4. why do corporations production 100-year bonds, discriminating that sake charge per unit risk is highest for very semipermanent bonds?How does the pas age estimate risk stir the issuer? exchequer bonds make long safe, long-run coronations, but is there whatsoever point in wherefore would the cater rent issuing a bond with a 100-year maturation, are approve by the U. S. government and typic bothy crap a very melt off risk of default. 5. The securities industry time survey of an investing swan should be viewed as the sum of the banner NPV and the judge of tutorial options. beg off triplet variant existing or managerial options that wariness may have, what they are, and how they would do work trade quantify. 6. develop the engagement of current and nominal can evaluate in give noticeing bills run fors.Which is utilise much lots and why? Discounted hard currency flow ( DCF) digest is a manner of valuing a puke, company, or asset use the concepts of the time value of money. all(prenominal) succeeding(a) immediate payment flows are estimated and caned to give their pay determine (PVs) the sum of all future specie flows, twain immersion and outgoing, is the give notice arrange value (NPV), which is interpreted as the value or legal injury of the funds flows in question. utilize DCF abridgment to enter the NPV takes as input signal immediate payment in flows and a discount rate and gives as production a footing the enemy attend taking cash flows and a price and inferring a discount rate, is called the yield.Discounted cash flow abstract is wide apply in investment finance, real country development, and somatic fiscal management. 7. deliberate cardinal firms with the aforementioned(prenominal) P/E ratio. exempt how one could be set forth as big-ticket(prenominal) compared to the other. 8. Explain how pregnant a f irms reaping is by creating an fount of a maturement and no-growth stock. 9. Everything held constant, would you quite underrate a project with straight-line depreciation or with MACRS? 10. A topical anaesthetic aver is contemplating enterprise a in the raw break up brink in a large-mouthed superstore across town from their master(prenominal) office.It is estimated that the stark naked offset go out suffer $20,000 afterwards expenses each month. The manager wonders if all these revenues should be considered an additive cash flow. given over this information, apologise which of the followers statements is correct. A. $20,000 is generated by the saucily ramification argot and thence it is an incremental cash flow. B. We would source posit to appraise the probability bell of placing a offshoot in a contrary mending to answer this question. C. well-nigh substance less(prenominal)(prenominal) than the $20,000 is incremental because of substitutionar y effects. D. more or less join less than the $20,000 is incremental because of antonymous effects.

Cialis Case

Cialis I. hassle In this caseful, the primary(prenominal) grapple at throw is to settle an potent merchandising dodging for the intro of modern harvest-home, Cialis by the mutual bet on Eli Lilly and ICOS. This scheme go forth serve to accredit a localize merchandise and alike the upcoming merchandiseing endeavors requisite to restrain competitory stead in the commercialise amongst Cialiss main competitors, Pfizer and Bayer. Cialis has to require among the alternatives sputter, ecological niche and contend. II. resources 1) prosecute calendar method of birth control dodge by differentiating its convergence from competitors by stress on its age i. . 36 hours, preying manpower distraint from erect dysfunction (ED) + exist node free radical + arouse persuade breathing, sensitive users and dropouts that it is a professional output + Customers give nonice depend for office hand aftermath + interrupt barrage era and age + Do esnt defecate dispirited mint location pierce play that happens in case of sildenafil + preserve impel radical cathexis Physicians (PCP) and urologists of its benefits in naughty spiritser(prenominal) gross revenue agitate compulsory to manage with sildenafils good gross revenue gouge squad of 30000 non estimablety with nitrates condemnation on food commercialize is 0 compargond to sildenafils 5 days so sildenafil has fail marker composition 2) retrace ceding back dodging by cigaretteing sildenafil citrate dropouts estimated to be near 6-7 billion as compared to sildenafil citrates occurrent users i. e. 3 million + put forward consume senior high school hurt + The matter of sildenafil citrate dropouts fire begin with the propel and victor of Cialis + light to cerebrate tar make water market grim market manage in broad(a) upright disfunction (ED) market elusive to lead users who induct bewildered doctrine in akin(predic ate) crossroad i. e.sildenafil not steady-going with nitrates 3) descend argue scheme and go nip and tuck with sildenafils view + quick customer rack + Alternative agency to decoy customers much(prenominal) as by convincing partners and slew who echo it result go past + transgress oncoming conviction and term not secure with nitrates intemperate to move existing users of sildenafil citrate awkward to urge physicians to put Cialis high gross revenue impel ask to grapple with Pfizers legal gross revenue blackmail squad of 30000 III. testimonialI put forward that Cialis should take over the beat merchandise strategy stress on its high sequence i. e. 36 hours to buzz off it a identify point of intersection in the market. On conducting the penury and functioning abbreviation of light upon get pointors, the aforesaid(prenominal) strategy outflank suits for the harvest-tide introduction. eyepatch in that respect are drawbacks to this conclusiveness such as sildenafils already unquestionable gull genius and fact that Cialis is not safe with nitrates, I study that Cialis give the sack successfully kill these issues by its warring price which dejection be similar to that of Viagras i. . $10 so that marking customers prat get much benefits (such as choosing the right snatch for familiar intercourse) at the same price. Cialis should put across earthshaking heart on sign publicity of its forward-looking proceeds through and through TV advertizing featuring known temperament (actor, politician, sportsmen), radio, br other(a)ly media and raillery of mouth. It withal needfully a high sales crash (to compete with Pfizers effective sales force aggroup of 30000) who rout out reel the product initially in US and atomic number 63 where in that location is strong target market sensual and by and by on put across its concenter on other countries.

The Performance of TESCO Business Research Paper

The Performance of TESCO Business - Research Paper ExampleOverall management is responsible for the performance of TESCO business, its duty of directors to check the performance of business, Mostly the departmental managers are responsible for the performance of their department and top management see that the business is running in accordance with its objectives and they take the measures of any risk which may affect the performance of business and find the solution of that risk or problem. Tesco is the member of the ETI since it came into existence in 1998. In 2001, it has developed a new program for its purchaser and technological managers to lift up their consciousness of the Ethical Trading Initiative (ETI), ethical issues, and employee welfare in the supply chain. This was the primary course of its mode in the industry and has now been rolled out to its commercial teams. It will carry on training all new commercial purchaser and technical managers in this way. Organizing st andards across its great and complex own brand supply base is a challenge, but Tesco is dedicated to functioning with its suppliers to maintain, develop and get wear out standards. Tesco remains a component of the ETI, actively contributing to projects that aspire to address the complex social matters that subsist in global supply chains. The directors have general responsibility for day-to-day operational control. Executive directors who are the permanent employee of the company handle the day-to-day operations. Tesco will pick up the pace in its contribute ahead of supermarket rivals tomorrow when it lacerates prices of hundreds of goods by another 30 million.

Brand Management Dissertation Example | Topics and Well Written Essays - 3000 words

Brand Management - Dissertation ExampleAlthough there is an accounting and legal signification of check offing but in terms of marketing it refers to the products that have clear identity, that uniquely associates and establishes a meaning between the brand and the clients. From the perspective of customer, a brand is a promise that the product will perform perfectly as per their expectation and provide them with consistent performance across all the touch points or moment of truth with the company (distribution channels, customer service, pricing, warranties and so forth) (Bidgoli, 2010, p. 430). It is originated as a sign of ownership via the recognition as a mental depiction of customer benefits. But now brand has arrived to such a point that it represents the strategic position and vision of the company in relation to its environment. The brands has moved from merely cosmos an addition to the offering to its reception as a symbol of knowledge, vision and culture that would str ategically guide the offering (Abbing and Gessel, 2008). The process of innovation helps not exactly to reduce cost but alike improves the quality of the product. Thus it improves the relative value of the product. Innovation not only affects the value of the product but also helps in creating reputation. ... to liberation of brand and program, value and meaning as associates as well as essential resources in the development of leading services and products in the market. 1.1 Branding life roulette wheel Kotler (2000) has defined brand as an expression, name, sign, design or a combination of all these which signifies a particular seller or a group of sellers and aims towards differentiating them from the other competitors available in the market. This definition can be limiting. Dibb et al. (1997) suggested that branding is one of the tangible features of a product. It provides the customer with the verbal and natural clues that helps them to choose one particular product over the others that be available in the market. However it is not only limited to products services also communicates tangible and verbal clues. For instance the hotel that provides its wide range of varieties of services also provides and transmits a range of physical and verbal communication to its potential customers. The term life cycle is often linked with the development of a service or product. The same metaphor is used to link human behaviour with the concept of branding. This suggests that there are possibilities that the brands that one finds in the offices and homes may be seen to face a decline and finally seen to die. These brands also have long history of struggle and have unexpended various legacies. Brands are affected by various combinations of macro and micro environmental factors (Chitale and Gupta, 2011 Majumdar, 2004 Kurtz and Boone, 2008 Gelder, 2005). By understanding the influence of these factors on the position of the brand in the market place, the managemen t of the organization will be able to forecast the health of their brand in future and will be able to plan their strategies.

Fashion is no longer led by design, but rather marketing Essay

Fashion is no longer led by externalise, plainly rather foodstuffing - attempt ExampleConsumers thrilled by the advertising themes tend to buy without focusing on the fruit offerings by the brand (Agins, 1999, p.14). market is more important than designs, but however the importance of design cannot in anyways be neglected. Importance of Marketing in the Fashion Apparel Industry The marketing activities of any industry search on a set of four functions viz. product, price, place and promotion. The designing of the apparel by the apparel or the clothing industry encompass the product factor in the marketing activities. However, the other marketing activities related to the promotion, place and price must be so used as to help foreground the product usages and unique features. In that marketing activities first endeavor to focus on enlarging the scope of seasonal worker offerings to the customers. Different segments like women, men, and sports possess separate attributes for prod ucing seasonal products. The number of seasonal offerings increases in the case of women apparels than for men apparels. For the sports segment a separate line resort wear is introduced which needs special promotion efforts to be largely marketed. Promotion and distribution activities of the designer wears constitute selling such garments through the construction of retail outlets or organizing large fashion shows for the promotion of the smart lines introduced (Jay, n.d. p.198). Marketing activities in the field of fashion merchandise occupies a place of strategic importance in its ability to relate the firms labor activities to the outside world. The garment industry through the use of proper planning, promotion and distribution activities can endeavor to get a larger market parcel of its designed products. In the planning stage the garment manufacturing firms through the incorporation of extensive market research activities endeavor to understand the needs of the consumers and target groups and design products accordingly. Moreover, the designers through the spontaneous study of international design standards endeavor to create a product to be accepted in the international market. Fabric designers should demean increased focus on enhancing the product quality through the creation of new textures through blending of fiber yarns and other finishing activities. Having the product build the fabric manufacturers then concentrate on the marketing activities. The marketing activities must focus on making more number of customers aware of the product specialties of the grouchy brand based on the features of the textures and blends incorporated to produce the desired quality. Marketing activities encompass a wide range of events like advertising, promotion, creating huge publicity and adaptation presentations. Presentations can be created to inform the large audiences about the designs incorporated to enhance the quality standards of the products and reflect such development based on market trends. (Frings, Stephens, 2002.pp. 138-147). Marketing Activities affecting the market for Designs The increased focus lent on marketing activities helps the firm to incur more revenue through gaining a larger market share. However, the firms through the use of strategies like price penetration where the prices of the products are considerably lowered to gain wider market

Can Disability, Chronic Conditions, Health and Wellness Coexist Essay

Can Disability, Chronic Conditions, Health and Wellness Coexist - Essay ExampleAdditional activities that enhance the fleshly well-being incorporate the avoidance of drug abuse and maintenance of proper hygiene.. According to Wright & Ellis (2010), cordial wellness is the cognitive and psychological well-being. People with good mental health do not have psychological disorders acknowledge their abilities and can easily manage the stress emerging from daily processes. Additionally, they can improve the confederacy financial status by working productively. Countries that ar able to maintain good health through the provision of proper health c atomic number 18 are very productive. Most developing countries do not have proper health care facilities and this contributes to slow rate of economic development. This is because they spend a brood of money trying to control diseases instead of using the money to development the country. According to Wright & Ellis (2010), environmental co nditions, genetics, income levels, educational levels, and relationship with other individuals in the society rule good health.Illness is a negative occurrence that causes suffering and hinders proper body functioning. According to Wright & Ellis (2010), it is the major cause of death in the world. The two types of illnesses are chronic and curable. The curable illness can be treated and prevented with proper medication. Malaria is an example of curable illness. Illnesses can affect the financial systems of many countries (Wright & Ellis, 2010).Optimum health is the highest level of mental and physical well being that one can achieve. It is the total absence of both curable and chronic disease (Rankin, London & Stallings, 2005). iodine can reach optimum physical health if he effectively prevents diseases by maintain good nutritional habits and physical exercises. Moreover, optimum mental health can be achieved through effective management of stress and maintaining a good relations hip with other people (Rankin, London &

Current home to your dream home Essay Example | Topics and Well Written Essays - 500 words

Current home to your hallucination home - Essay ExampleThis paper basically offers distinctions between my current home and dream home.I currently live in the sunny Florida, and this place does not fit the credentials of my dream home. The fellowship is not big enough. The whole berth is fit on a 2500 square fit piece of land which seems to be very congested. The house is not well furnished, cooled or heated. The surviving get on according to me is too small. It is difficult for all people in the house to get along in this single room.It is also hard to do anything because the eat area and the kitchen a put as part of this space. My current kitchen does not help the situation it has an in-built refrigerator, gas range, wall oven and dishwasher. This does not fall in my hallucinations some my dream kitchen. The number of bedrooms in this house is not enough, we are even afraid to have guest over because we cannot good fit and squeeze in a guest this literally frustrates me. My outdoor is pathetic having only a small place to lounge beneath a palm tree by the pool is all I can say about it. This home is basically below my dream expectations.My dream home should be in winter Park, Colorado, a skiing town that just mesmerizes me. The house should be big, perfectly fit on at least 7000 square feet, well furnished, cooled and heated. My dream living space is composed of a great room and other important areas such as the gaming or media room and the living room itself. A dream house must have a great kitchen and my dream kitchen should have every appliance imaginable, double ovens, dishwashers, a refrigerator and all the needful utilizable machines should be at my disposal. The bedrooms should be big and spacious with the master bedroom fit with its own bathroom. The house should be able to accommodate comfortably around ten people and have extra space to squeeze in a couple more people. I would also prefer if the house had a separate guest

Cybercrime Research Paper Example | Topics and Well Written Essays - 2000 words

Cybercrime - Research Paper ExampleThis IP operated similar to a house address and stand for a specific group or a company. therefore there was an automatic controls system on the internet IP could be traced. This stopped battalion from trying to use internet as a means of stealing money or another fraud activity because they k rude(a) that it could be traced back to them. In the last decade however the growth of internet has been phenomenal. From a mere few million users of the nineties it has grown in to billions. This growth has made it unachievable to maintain the old system. Moreover the wireless internet system has made it even more difficult to track internet criminals. This is because airports, bus terminals and even Starbucks burnt umber shops all have wireless internet facilities. These facilities operate on temporary IPs. This therefore means that each time you connect to the internet a new IP address is assigned to your computer. Thus it becomes almost impossible to track and convict criminals on internet fraud. The conviction becomes even more difficult as it is not easy to prove anything in the court of law.One of the most popular cyber crimes is the Credit Card frauds. This type of fraud has increased over the eld with the increase in usage of credit cards. The availability of all types of services through credit cards ensures that they become an attractive option for fraud, especially when it comes to online purchases. There are millions of business in US and Europe which only accept payments through credit cards. This is no longer restricted to online services as it did in the nineties. Businesses like Netflix have ensured that customers rely completely on credits cards for all types of consumer items.Credit card fraud is the term used for describing the fraud or theft of money committed by using the credit cards in illegal payments and money transactions to obtain illegal goods and services or to illegally transfer funds from others acco unts. They are among

Public Policy Current Events Analysis Essay Example | Topics and Well Written Essays - 1000 words

Public Policy Current Events Analysis - Essay ExampleChesapeake utter is a crucial waterway. The request is presently in critical condition and is facing a lot of challenges especially through taint. Perhaps, the greatest source of pollution arises from increased nutrients in the bay especially phosphorus and nitrogen. Though, these nutrients are fundamental to sustain aquatic biological festering, if present in quantity excessive of the fundamental requirements, like in the Chesapeake Bay, they lead to excessive growth of algae and phytoplankton. This has had a twin effect. The algae have blocked sunlight, thus, preventing penetration to the deeper end water, thus, compromising the growth of bay grass. Secondly, when the algae die they use available oxygen in the deeper areas for decomposition creating dead zones, whereby the dissolved oxygen levels becomes too low to sustain maritime life. This has led to dwindling of fishery resources in the bay. From the documentary, it is clear that these nutrients arise from a horde of sources notably from agricultural farms and sewage.Chicken manure is loaded with nitrogen and phosphorus which when carried to the bay by the rivers culminates in the dead zone. Hedrick smith also points to the fisherman as a source of the problems facing the Bay. He states that humans have drastically overfished the fisheries resources. This discipline has been known by the formal insurance makers for quite a long time. Charles fox, EPA assistant administrator between 1998 and 2001, admits to this. They tried several methods to combat the problem such as trying to enact regulations and laws and initiating programmes to treat the sewage system. Nevertheless, they have been unable to combat this menace due to a horde of factors. Key among them is the lack of political will, despite available information showing what is necessary to save Chesapeake Bay. Leon Billing, US senate staff from 1966 to 1980 compares the same situation to the passage of Clean Water Act, which when it was passed in the senate, and the house, president Nixon vetoed it despite pressure from the people to enact the law to govern pollution. Charles Fox also points to preferential treatment to successful business stating that the Reagan administration had a deregulatory docket often inviting successful businesses for a list of regulation they would want to relief. Further, he blames the administration for being an obstacle to the operations of EPA, stopping its operations for a consummation of about seven years and instead appointing people to run the EPA, people who were opposed to its mission. Informal policy actors have played a prominent mapping too.This is through active lobbying. Leon Billings states that the big chicken companies have hired top guns to lobby against the enactment of any meaningful regulations on the agriculture sector and, thus, influenced policy makers. When the Maryland legislature tried to compel mandatory nutri ent management by farmers, they were opposed to the bill. Jim Perdue argues that the bill was a threat to survival of the industry in totality. Other informal policy actors include the public pressure, interest groups such as the non-governmental organization. PART 2 Gay marriage has emerged on the agenda because of twain formal and informal actors. Same sex marriage has been a problem in the society for a while. It has captured public interest and as a burden led to public debates whether to legalize it or not. With regards to New York, it was made an agenda due to electoral pledges, as

Patient Internet Guide Essay Example | Topics and Well Written Essays - 500 words

Patient Internet Guide - Essay ExampleThis research is being carried out to evaluate and present approximately useful advices which would help to learn more close to a checkup condition through online searchPreferably, the site must be sponsored by a medical institution, organization or association. There is a high probability that medical professionals are behind the content of such sites. An example of which is Mayoclinic.com.Avoid sites that scent shabbily presented. Good sites invest money, effort and time to establish impact and credibility to the readers. As much as possible, the site must be a registered domain and not just a simple blog that can disappear anytime. Check the sites domain name and standing in Better Business Bureau.The site must have a disclaimer stating that the information presented is not in any way a substitute for medical advice.Never give your personal information unless the site can be trusted. More importantly, the site must ensure that your persona l information would not be shared.Search for forums where people give feedback about certain sites. User experience is a reliable way to get good comments or criticism about a certain site. Avoid forums that have members arguing all of the time. Remember, you need information not arguments.The site must present valid source of references for their journals or articles. Sites with peer-reviewed journals are highly preferable.

How can a creative corner encourage a group of 3-4 year old Essay

How can a creative corner encourage a sort of 3-4 year old mathematical reading - Essay ExampleOften, creativeness is not a word associated with formal learning of subjects such as mathematics (H each(prenominal) and Robinson, 2003). However, many researchers and scholars have been exploring the effectiveness of using creativity for mathematical development (Hall and Robinson, 2003). This article tries to explore whether a creative corner can encourage a group of 3.-4 year old children with mathematical development. It attempts to look at slightly of the creative activities that are used, the benefits and also the role that a practitioner has to play in promoting mathematical development.Young children have a natural ability to make up fantasies, ask questions, explore their surroundings and carry out experiments. Therefore, the toddler age is one where the level of creativity is often maximum (Prentice, 2000). According to Prentice (2000), as children get older, the level of cr eativity reduced and hence, creativity is seen more in children who are in the age group of 3-4, when compared to the children who are in the age group of 5-6. According to Russ, (2003), creativity in young children can be fostered done three main aspects - they include setting up a creative milieu, development creative modules and programs as well as the skill or ability of the instructor in using these aspects.According to Talboys (2004), creativity is something that can extend to all the aspects of learning, including mathematics and not necessarily limited to activities such as art, theater of dancing. From a conventional perspective, children were encouraged to learn only very limited things through creative activities such as role play. Most of the curriculum, especially subjects such as mathematics and social science, were approached only from a formal classroom environment (Russ, 2003). According to Jean Piagets theory on mathematical development, the children undergo a s taged development, where by between 0-2 years

Comparative study two companies in the same area with regard to their Term Paper - 1

Comparative study two companies in the same area with regard to their innovation activity - Term radical ExampleComparative study two companies in the same area with regard to their innovation activityIt applies lumber techniques that transform an institution to a source of income position as stated in the porters five forces model. Innovation improves a brand through the development of quality harvests that serve consumer needs effectively. It is achievable through research activities, hiring qualified and creative staff with excellent intellectual capacity and heavy investment. Managers in Samsung and Apple companys recognize that innovation and creativity are life-and-death in the current competitive world. It is necessary to use innovation to enhance administration, product development and formulation of credible solutions that address consumer needs (Fernando, Rene & Ileana 27). Innovation in any case sets the stage for effective administration and formulation of communi cation systems. It is necessary to explore innovation as a performance measure while focusing on Samsung and Apple because they are big electronic producing corporations. Comparative Study of Companies based on the Innovative Background and Product Overview Apple and Samsung are high-ranking organizations with a global network. The corporations produce quality electronic products that match consumer desires and specifications. This is achievable through the innovational processes within their production systems. This has enabled them to produce quality and efficient electronic products, for example, TVs, phones, computers and operating(a) soft wares that match consumer expectations (Horibe 20). The corporations also produce innovative items with modern features, for example, smart phones, IPods, LCD screens and flat screen TVs. Following their inception, Apple and Samsung have refocused their synergies into improving their innovative potentials (Gaynor 2). They conduct research stu dies on consumer needs and respond to existing items. The organizations are strengthening their production chain through adoption of lean concepts. Additionally, the organization is adopting measures that contour the value chain within the production sequence. This is with the intention of achieving quality at every level of operation. This enables them maximize their potentials and bridge the performance gap that may via media their ability to realize of objectives (Gaynor 5). Apple Company became operational in 1976. It manufactures and supplies consumer electronic designs that include computer softwares and personal PCs. Subsequently, the company has revolutionized its product portfolio and quality through creative processes that have enhanced performance. It has new products in the market that explains the effectiveness of its innovative practices (Cobbenhagen 49). It has developed viable distribution techniques and improved its quality standards and product specification desi gns. This has made the company produce new products, for example, Macintosh PCs, computer softwares and iPod phones. These items are portable and efficient enabling users to use them appropriately. Samsung mountain is a big institution that produces quality electronic. It has strong operating units that distribute items to consumers in real time. The products contribute immensely to the growth of individuals socially and economically (Cardoso, Rene, & Ileana 26). This has seen the corporation record excellent performance over the years Innovation has enabled the companies to meet the operating threshold as

A short story Essay Example | Topics and Well Written Essays - 250 words

A short story - Essay ExampleIn fact, Jenna only left the orphanage when she aged proscribed. She was one of the unlucky hardly a(prenominal) who never did find that special family to adopt her even when she paraded before them like an abandoned puppy at the animal shelter. Jenna and Irma were kindred spirits in a way. Both felt that they did not have any family in the world. Irma because her nephew whom she told Jenna lived in the next town and had little or no time to visit her and Jenna because she solely had none. Little did Jenna know that meeting Irma would one change her humdrum life in more ways than one.It was a dehydrating hot July Friday night where Jenna came home from belong with a box of pizza and a bowl of Chicken Cesar Salad to share with her neighbor. It was customary for her to head directly for Irmas flat and use the key that had been previously minded(p) to her by the old skirt to let herself in. Stucky, the dog greeted her at the door. But not with her usual happy whining and wagging tail. The dog seemed disturbed tonight. She barked incessantly and lightly scratched at Jenna the minute she appeared at the door. What is it Stucky? she asked as if the dog could answer her. Let me set these things down on the table first. Jenna almost tripped over the dog who continued to gorge her path. Irma, dinners ready... she called out towards the open bedroom door. Five minutes later the table was ready but there was still no sign of Irma. Irma, the foods getting cold... she called out yet again. She finally noticed the dog once again who was now pulling on her skirt tails. Alright Stucky, alright, do you want to go out? she asked. The dog ran towards the open bedroom door and barked impatiently. Is something wrong with Irma? Jenna asked with a sense of apprehension in her voice. Quickly entering the room she saw the old lady passed out on the floor, her medication bottle seemed to have rolled out of

Zara - A Review Essay Example | Topics and Well Written Essays - 3750 words

Zara - A Review - Essay ExampleThe company boasts of an efficient distribution channel as well as computer-aided design and manufacture which together ensure timely arrival of products in stores. The use of e-strategy requires that the company and its producers work together for good coordination of selective information flow so that the transport of raw materials, manufacture, distribution, and delivery of products is carried out efficiently in the international markets the company operates.2.E-Collaboration in e-business E-collaboration takes advantage of the current internet-driven business milieu and requires the companies adopting it to participate in external business relationships through computer interactions. E-collaboration, especially for international businesses, enables a company to eliminate the barrier of time, distance, and resources and interact with other companies, stakeholders, suppliers and customers in unlike countries. Through e-collaboration at Zara, there i s coordination of different decisions and activities all over the internet. Zaras hybrid model highly supports e-collaboration. For instance, store managers collaborate with manufacturers in specifying orders indispensable at their stores based on customer preferences. Market research at Zara is also made possible through e-collaboration whereby Zara employees gather information on employee preferences online and different groups in the company are assigned to analyzing the information and making speedy decision-making and supervision of all stores.

Divorce Essay Example | Topics and Well Written Essays - 1250 words - 1

Divorce - Essay ExampleThis increasing rate of divorces can be blamed on an imbalance mingled with understanding the other person and maintaining ones own self-esteem at the same time. The inability of the couples to regard their partner and the values of marriage has led to the soaring statistics of divorces (Kramer). With the advent of the same-sex marriages and state laws permitting them, a difference can be seen in couple behaviors and relationship attitudes between the same-sex and heterosexual couples.A very intriguing concept put forward by Peter D. Kramer, analyses the values of autonomy and mutuality amongst the couples and the importance of their equivalent preservation. self-sufficiency is one of those values that is imprinted in the American psychology and even in marriages the couples are emphasizing on maintaining their self-beliefs and their true identity against whatever the circumstances. Carl Roger states that, a self-made marriage is one that increases the self -actualization of each member. In olden times, only men were privileged with this right of self-governance, however 1970s introduced this ideology to the women as well. It is heavy to note here, when both members of the couple assert their self-importance and individuality, it is a step forward towards progress and social evolvement. But the irony of this concept is that it leads to a great number of divorces. Therefore it is of most importance that this ideology should be in a state of equilibrium with mutuality and acceptance of the other person. Mutuality is a virtue that is not commonly full in our society and the attention of an individual is mainly directed towards self-enhancement, self-help and self-esteem. It is not something that can be taught or practiced spontaneously rather it needs to be incorporated in our society just like the concept of autonomy is. Marriages will not be up to(p) to thrive in a healthy manner until and unless

Human Resource Management 2 (MASTER) Essay Example | Topics and Well Written Essays - 3750 words

Human Resource Management 2 (MASTER) - Essay ExampleThere are some who argue against peternity leave as being a valid HR benefit, however despite these criticisms, there is enough evidence available which illustrates that peternity benefits could be used to reduce turnover and satisfy employees needs two psychological and sociological. This report offers considerably more advantages to peternity leave policy implementation than disadvantages.Reward employees for accomplishing organisational objectives, as part of a performance management package, by fling additional peternity leave days-off in the event of future issues with qualifying pets.type of leave in an effort to improve retention and also enhance the general report card of the company while also satisfying a variety of stakeholder interests. This has made peternity leave a potential topic of interest for improving the vexation human resources policies regarding employee benefits.The purpose of this report is to identify t he viability of establishing a similar peternity leave policy at the company in an effort to enhance business reputation and employee retention. The impact of establishing such a new benefits policy on total organisational performance is the main focus of this report.The report consulted with a wide variety of strip studies and secondary literature in the domain of human resources management and psychology to uncover whether establishing a new peternity policy would be of long-term value to the company. stark(a) Mobile Australia has established its own version of peternity leave to include specific criteria for being able to take advantage of this policy. First, it is only available to employees when they are introducing a new puppy or kitten to the family household and the pet must not be older than 10 weeks (Moran, 2009). Additionally, this leave does not apply to rats, tip or other pets such as snakes and iguanas (Moran). It is apparent that Virgin Mobile Australia recognises t he

The Aztecs simplistic crop-enhancing Essay Example for Free

The Aztecs simplistic crop-enhancing EssayThe main supply for viands for the Aztecs were agriculture and commonwealth. They rely mainly on the crops for every season they grow, produce and consume food and this is how they get their daily food. Terracing Indicating the societal complexity of the Aztecs, the cultivation technique known as terracing is complicated and elaborate. They used terracing in the hilly areas and built walls, forming terraces into the sides of the hills. These stone walls ran check to the contour of the slope and rainfall washed compost plant andnutrients from the hills above. Terracing opened up previously unusable land for farming. Irrigation Because the Aztecs built extensive canal and water-diverting systems, irrigation farming became popular and productive. With water readily available, the Aztecs could enhance the growing season by irrigating the fields prior to planting, strengthen their crops by augmenting the rainfall with additional watering , and lengthen the farming season by irrigating long after the rains had stopped. ChinampasAlso know to the Aztecs as floating gardens, chinampas were pieces of land created by piling up alternating layers of compost vegetation and mud from the lake bottom, in the shallow marshy parts of the lakes. Initially the 30 feet by 330 feet chinampas were held in place by man-made posts, but eventually these fertilizable farming patches stayed secured by the roots of nearby willow trees. Once the mud and vegetation piled up higher than the water level, the plot was ready for cultivation.The crop outturn from chinampas was so prolific and expedient, farmers began growing, not only for themselves, but for marketing out to others. Rainfall Cultivation The Aztecs most basic and simplistic crop-enhancing technique, called rainfall cultivation, involved fallowing the fields. They odd farming plots empty to collect itself and become nutritionally enhanced by rainfall. This process is the least l abor intensive form of farming, but the Aztecs eventually purify it aside following the population boom and the need for larger, more productive crops.

United Nations Essay Example for Free

fall in Nations EssayThe UN is made up of 191 nations from around the world. It is frequently called the UN. It was established in 1945 soon after the Second serviceman War as a means of bringing people together and to avoid war. The UN logo depicts the world held in the olive branches of peace. (CBBC Newsround) unite Nations punt Cold War Era The unify Nations is considered to be an global entity that has struggled with the challenges of globalization for several years, especially since the Asian financial crisis (Ruggie, 2003, p. 1) it has power, complianceing to one people, to solve the outside(a) issues such(prenominal) as wars however to an other classify of people, the join Nations has its own certain limitations beyond which it cannot operate or seems not to be operating. The very starting signal evidence in this regard when the linked Nations is seen almost completely paralyzed despite with all its might is the Cold War era that str and so oned over 40 years.I n this connection, Holmes (1993) informs us that For over 40 years, the Cold War conflict between the United States and the Soviet Union paralyzed the peacekeeping functions of the United Nations. With some exceptions, the United Nations and other multinational disposals were ineffective in resolving major conflicts because of the zero-sum nature of the Cold War. In 1993, Holmes critically reviewed the United Nations mathematical operation in the scenario of the Post Cold War era and that time he came up with the observation that the United Nations had a heavy hand put by the United States of America.He tells us that the United Nations operations like peacemaking, peace-enforcement, and military involvement were limited for certain reasons such as the huge monetary aid, the troops contribution by world states to back up the United Nations force. These limitations, according to Holms, kept United Nations a dust that was not independently powerful to take actions against whateve r mayhem going on in the world. He tells us of the U. S. insurance policymakers that how they would look for the loopholes where they could make a way into the controlling of the United Nations so the national reign could be secured The challenge for U.S. policy makers is to identify these circumstances and to develop guidelines for ensuring that U. S. interests are protected. The United States should, in this regard, be sensitive to three variables (1) how a peacekeeping operation affects American national protective cover (2) how much it costs and (3) the degree to which it erodes American sovereignty (Holmes, 1993, p. 1). The kernel point to Holmes (1993) is that the United Nations is not a free body to lend without pressure from a rustic (the U. S.) so if it attempts to overreach its powers, and pretends to be an independent force in international politics, the United Nations will surely bewray in maintaining any kind of world peace and stability (Holmes, 1993, p. 1). Movin g ahead we witness a similar remark made by OBrien (2003) that The United Nations was conceived by the United States 60 years ago to express, embody and extend American ideals yet there is another observation by Goff (2003) that the United Nations is only as strong as is the will of the states which run it The United Nations system relies on the collective will of all its members.It is these member states that set its priorities. The United Nations cannot act without their consent. It falls, therefore, upon us all to make the United Nations relevant in todays world (2003, p. 1). Frankly speaking, In practice the United Nation has not certain as was primary imagined initially it was composed mainly of the Allies of man War II, largely European major countries, , and nations of the Americas and Commonwealth countries. It was imagine as an geological formation of peace-loving nations, who were uniting to stop future aggression and for other humanitarian reasons.However, Close coope ration among members was predicted and the Security Council especially was predicted to work in relative unanimity. Hopes for necessary accord were soon crashed by the frictions of the cold war, which impacted the functioning of both the Security Council and other UN organs. The United Nation has played a comparatively substitute(prenominal) region in the most world crises, including 1973 the Pakistan-India War of 1971 the Afghanistan war and Vietnam Israeli-Arab Wars of 1967. However in the very begging of 1970s the linked nation amplified its activity in the development of less dominant countries.(Schuijt, 2005) Even as the U. N. is called on to tackle enormous problems like ethnic, state and religious conflicts and sustainable use of natural resources, the organization reflects the imbalance of power that exists between powerful and weak nations (Schuijt, 2005) Certainly, it would be true to say that some dominant countries are use the United Nations as a vehicle for their ow n interest and rule over the world. David Shorr cited the great example on this thing in world have the UN they deserve by verbalism that the The UN is only as strong or as week as governments want it to be.Member states should stop using the UN as a scapegoat for governments tribulation to achieve international consensus. The UN cannot change on its own the responsibility lies with governments to implement reform in the best interest of the UN. (Shorr, 2006) Many developing countries leaders consider that the UN in every aspect discriminates between developing and non-developing countries. Moreover, the UN is playing a dual role for different countries in every aspect, whether politics, social norms, safety, security etc.for instance, Bahamas continues to emphasize the need for bigger and more comprehensive discussion of globalization and its effects on the well-being of concerned commonwealths, with the United Nations given a role in solving these issues. Further they quoted th at, we have continuously expressed dangerous concerns over certain decisions by the United Nations or its organs that were not dogged with the aims and intentions of the Charter. However, nothing was done to right the wrong. When errors are discovered, it be occurs our obligation to correct them.They further emphasized, that UN should go over the legal political basis of its own undertakings in the catch of 1950s and 1960s in relation to the cardinal rights of our Melanesian sisters and brothers in the Asia-Pacific region, especially in western hemisphere Papua and the UN must not in this The United Nations cannot and must not, in this new millennium, carry on to turn a blind heart and soul on its own past failures, which has led UN to three long, agonizing decades of injustice, tragedy and punt warfare in West Papua.It is morally, politically and legally wrong to do so. The Organization has competent bodies, such as the Special Committee on decolonisation or the Internationa l Court of Justice, which should look into the matter. The Netherlands - the former colonial Power - should recognize its share of the responsibility in helping to resolve the situation of West Papua in a peaceful and transparent manner. (World Leaders Adopt, 2000)But on the other hand, developing countries member like the US and UK deploring this fact that they are using the UN for their own interests and they also believe that being a powerful member of the UN they have to offset things in an news root word article published in June 16,2005 in Los Angles Times US put US reforms first and declared that United States a veto-holding member of the council along with Britain, France, Russia and China believes that a bigger group would not necessarily be better. (Farley, 2005)Another example is the Republic of Paula who surely believes that the UN will strive hard to embrace the remaining non-member nations around the globe. And in this aspect, they hope that the UN will change his r igorous attitude towards developing countries. Besides this, they are confident that these goals at a certain extent are achievable like through the help of 2000 UN reforms. They further disclosed the facts that, The United Nations has enabled smaller, developing and least developed countries, such as my own, to contribute to world peace in our own albeit small way.Whilst there have been measurable benefits from membership of the Organization, it also has the positive scope to deliver much more equitable changes. (World Leaders Adopt, 2000) United Nations Reforms However, after 2000 the United Nations met severe criticism for its operations and seemingly dependence over the United States of America. Moreover, there were issues of better managing the in-organization matters such as security, funding, and so on.Thus, a series of reform episodes started making its place in the pages of United Nations history. It was expedited after the Iraq invasion by the United States of America a s the oil-for-food became the household phrase of international politics. For example, President Bushs frequently quoted remark America will never seek a permission slip to defend the security of our country is something that reminds us of the absolute power days when slavery was practiced. (Schaefer and B. Kim, 2004)Thus, all these mayhem led people such as Annan to come up with some substantiality say that would, at least on the surface, guarantee the impartial role of the United Nations in the world and the through some solid reforms. As such Annan came up with the three major areas that needed to be redefined for the better operations of the United Nations. These were development, security, and human right. These opened up for the public in the year 2005 and The repository generals report was based on tow earlier studies.One was done by the committee he appointed in 2004 to propose U. N. reforms. The second study was about how to meet goals set five years ago for reducing worl d poverty in half by twenty fifteen. (Gollust, 2005) Nonetheless, by seeing the US 2000 reforms one can easily understand that the US government uses the UN for their own countries political interests to a certain extent, it is believed that America and some other dominant countries being a Vito power uses UN as a scapegoat.But on the other hand American denies these facts in a news paper article George Mitchell, a former U. S. Senate majority leader and a co-chairman of the Task Force on the United Nations, which was created by the U. S. Congress, said he had encountered objections to American sponsorship of the reforms and had essay to combat them. Its wrong to think that reform is a favor done for the U. S. , he said. I make the argument to countries that their long-range interest is served by documentation this.While we have indicated that this is an American priority that is a conclusion that they ought to be reaching for themselves. (Hoge, 2005) Moreover, 22nd Meeting of C hairmen/Coordinators of the Group of 77 held in Geneva in 7-9 july 1997, the chirman said that The United Nations must carry out its mandated, comprehensive role in the economic and social areas. This includes policy analysis, consensus building, policy formulation and coordination, and delivery of skilful assistance to developing countries (22nd Meeting of Chairmen, 1997)This is an area for more study, to see the Iran ongoing nuclear scenario one would easily conceive the role of the UN in Iran nuclear technology. In this regard, The Irani government countinously accusing the UN. Ahmadinejad said while giving interview in CBC News in Sep 19, 2006 they were transparent, peaceful and under the watchful eye of United Nations inspectors. He questioned why his country was being denied its own nuclear program when others have not. (CBC News, 2006)In January 1992, Boutros Boutros-Ghali of Egypt assumed as the UNs first post-Cold War Secretary General under the enormous pressure from the US and also from the lobby groups like the ICC (International Chamber of Commerce), he instantly set to work reforming the secretariat and annihilating programs that drew the acutest corporate warned by his advisors that the IMF and world bank based in Washington DC and under big influence by the United States treasury had a comparative degree of advantage over the united nation in the both macro and micro economic policy domain and that the united nation lose creditability if it for some reason did not scale back its efforts in this area.The UN secretary generals official believes that the UN must change or die and that it must reach out to new actors in a globalizing world, beyond the nation-state members. (Paine, 2000) Conclusion The United Nations must abandon the double-standard and come up with the peaceful solutions to maintain the security and peace, combat problems such as environmental degradation, diseases and terrorism and guarantee a dialogue among nations. The developi ng countries should be helped to centralize their foreign debt. Throughout its history, the United Nations has achieved enormous successes, including the solution of various conflicts throughout the world. (World Leaders Adopt, 2000)In the end, I would like to say that it would be best for the world that the UN must abandon double standards between dominant and developing countries and should come up with peaceful solution for the sake both world security and safety. The first duty of the UN should assure all countries in terrorism, disease, environmental degradation and so on. Obviously, the developing countries should be giving sufficient help in disburden their foreign debts. The duty of the United Nations is to promote and develop like Somalia and other African regions. The United Nations should provide equality guarantee to underdeveloped in footing of every thing human rights to politics.References22nd Meeting of Chairmen/Coordinators of the Group of 77 Chapters Geneva, 7-9 July 1997, Statement Of Principles on UN reform Brett D. Schaefer and Anthony B. Kim (July 9, 2004). Forging Freedom Coalitions to Promote U. S. Priorities in the United Nations CBBC Newsround UNITED NATIONS What is the UN? http//news. bbc. co. uk/cbbcnews/hi/find_out/guides/world/united_nations/newsid_1721000/1721851. stm Accessed, April 18, 2007 CBC News UN being abused by West Iranian PM (Tuesday, September 19, 2006) David Shorr, March 7, 2006 World Leaders Have the UN they Deserve Ellen Paine (October 2000), The Road to the Global Compact Corporate Power And The Battle Over global public policy at the united Nations John Gerard Ruggie (2003).The United Nations and Globalization Patterns and Limits of Institutional Adaptation. Global Governance, 9(3), 301+ Kim R. Holmes (1993). New world disorder A critique of the United Nations. Journal of International Affairs, 46(2), 323-340. Columbia University schooltime of International Public Affairs Martin Schuijt (November 29, 2005). The Mother of All Coalitions. (November 30, 2005). Inter bundle Service Maggie Farley, News paper article, Los Angeles Times (June 16, 2005), US Puts UN Reform First, Official Says Press Release (8 September 2000). World Leaders Adopt United Nations Millennium Declaration At Conclusion of Extraordinary Three-Day Summit

Religion and Filipino Mothers Essay Example for Free

religion and Filipino Mothers EssayRizals Reminders on Equality, Self Respect and True Spirit of Religion1. The tyranny of some is possible only through cowardice and negligence on the part of others.2. What makes one contemptible is lack of dignity and abject headache of one who holds one in contempt.3. Ignorance is servitude, because as a man thinks, so he is a man who does not think for himself and allows himself to be guided by the thought of another is like a beast led by a halter,4. He who loves his independence must first aid his fellowman, because he who refuses protective covering to others will find himself without it.5. If the Filipina will not change her mode of being, let her rear no more children, let her only if give birth to them. She must cease to be the mistress of the home, otherwise she will unconsciously betray husband, child, native, land and all.6. All men are born equal, naked, without bonds. God did not require man to be a slave nor did he endow him wi th intelligence to have him hoodwinked or adorn him with reason to have deceived by others.7. Consider closely what kind of religion they are teaching you. See whether it is the will of God or according to the teachings of Christ that the poor be succored and those who suffer alleviated.In summary, Rizal s Letter To the Young Women of Malolos focused on five major points (Zaide Zaide, 1999)1. Filipino mothers should teach their children love of God, country and fellowman.2. Filipino mothers should be glad and honored, like terrible mothers tooffer their sons in defense of their country.3. Filipino women should know how to protect their dignity and honor.4. Filipino women should educate themselves aside from retaining their good radical values.5. Faith is not merely reciting prayers and wearing religious pictures. It is living the real Christian way with good morals and manners.

Reflective Essay on Clinical Decision Making

Reflective Essay on Clinical Decision MakingClinical end devising in nursing involves applying critical thinking skills to select the best available evidence source option to control perils and address patients needs in the purvey of high quality c be that take ups are accountable for. Standing, M. (2011)Nurses are accountable for the quality, safety and effectiveness of their clinical decision do. We are accountable to the patients, clients and service enjoymentrs to whom we owe a duty of care. match to Standing, M. (2011), accountability in decision make is being answerable to patients, the public, employers, NMC and the law for the consequences of our meets and having to explain, justify, and defend our decisions.The Nursing and Midwifery Council (NMC, 2008) states that nurses are personally accountable for their actions during practice and therefore they must be able to justify their decisions at all time. Nurses have to balance a number of elements before they pro voke a decision, however the patients best interest is their main priority.Decision making involves assessing available options and their effectiveness. It applies perceptiveness regarding our reasons for doing or non doing things. As nurses, we use diametric study sources to clog up our judgement and decision making.Nursing is the use of clinical judgement in the provision of care to enable people to change, guard, or recover health, to struggle with health problems, and to achieve the best possible quality of life whatever their disease or disability, until death. (Royal College of Nursing, 2003)Decision making requires thinking skills to exercise judgement in assessing the benefits of available options and choosing a preferred option that is then acted upon. Judgement is not decision making but is closely related. Decision making links judgement to practice by acting on it in choosing from the options available. in that location are different models of decision making in nursing developed to help nurses necessitate their decision on all aspects of nursing care and I decided to focus on venture analysis and management and evidence base decision making.Clinical practice is often c at a timerned with risk reduction and with the developing trend in healthcare litigation, there is a big emphasis on risk management for both the patients and health care staffs. Clinical risk management will fundamentally happen through the interpretation and application of hold individual care plans. The development of a comprehensive and individualised care plan will relate to the broad range of effective treatment, rehabilitation and raise services provided at the current aim of clinical knowledge (Morgan, S., 1998).Risk assessment is a process of come acrossing and investigating factors associated with the increased probability of specified risk occurring. It is an examination of the context and details of past risk incidents in the light of current circumstan ces. It is also concerned with the patterns of circumstances in which these factors may arise.A nurse may assess a patient as at risk of developing pressure sores, and then implement measures to try and reduced the likelihood of this item occurring by providing equipment such as specialist mattress.Risk assessment is a continuous process in which nurses gather information from multiple sources and other health care professionals with the focus of identifying the factors that is associated with the increased probability of risk happening. It is the foundation on which decisions are made and risks plans are then formulated through available field and local policies and procedures (Morgan, S.,1998). According to Lipsedge (1995), good practice in risk assessment requires nurses to translate their knowledge into a clearly distinct formulation of the risks. The formulation should ideally reflect aspects of each individual, context and systems that may influence the potential for risks.T he primary aim of pressure ulcer risk assessment tool is to help nurses identify individuals at risk of pressure ulcers and determine the degree of risk (Shakespeare 1994).Formal pressure ulcer risk assessment involves the use of a tool that assists in identifying those patients possible to develop a pressure ulcer.According to Guy, H. (2007), risk assessment on pressure ulcer requires multifactorial consideration. Risk-assessment tools are a useful signpost to risk factors but must not be apply in isolation to identify risk. It is important to carry out a care plan once the patient is identified to be at risk of developing a pressure sore so that occurrence of pressure damage can be prevented.Most nurses are familiar with the use of pressure sore risk assessment tools such as the Braden or Waterlow scales. These tools collect data regarding various factors cerebration to be associated with the development of pressure sores. There is normally some form of scoring system which sho ws the probability of the pressure sore occurring. For example, if a patient sop up headway 15 or over on the Waterlow scale, the individual may be considered at risk of developing pressure sores and therefore the nurses will have to maintain a pressure ulcer prevention (PUP) bundle in tack to keep track of the patients condition. According to Waterlow (1985), recommended care interventions are available with each passport corresponding to the risk score parameters of the Waterlow scale.The Waterlow scale is mostly used in adult field of nursing. It can also be used with hospitalised mental health and learning disability patients. However, the Waterlow scale is specifically designed for adults and therefore it is not appropriate to be use on children. Paediatrics use a different pressure ulcer risk assessment tool called the Glamorgan scale (Willock, J. et al, 2007).No risk assessment tool can be 100% complete. The key trim in examining risk assessment tools is how good they ar e at distinguishing those at risk from those who are not and if they are better or more accurate than simply relying on professional judgement (Thompson, C. Dowding, D., 2002). When considering risk assessment and risk reduction, it is important that the initial assessment of risk is accurate.Evidence refers to information that is used to support particular beliefs, decisions and actions. Evidence-based decision making is a prescriptive approach to making choices based on ideas of how look and theory can be used to improve decision making in regards to pitching and quality of patient care. According to Nursing and Midwifery Council (2008a, p.7), nurses are now required to use evidence based practice. For example, nurses must deliver care based on the best available evidence or practice and must ensure every advice given to patients are evidence based.Sackett el al (1996) defines evidence base practice as the conscientious, explicit and judicious use of current best evidence in ma king decisions about the care of the individual patient by incorporating individual clinical expertise with the best available external clinical evidence from a taxonomic research. This means that one solution will not be the same for all clinical scenarios and it is the nurses role to identify the research that best fits the clinical situation.According to McKibbon (1998)Evidence based practice is an approach to health care wherein health professionals use the best evidence possible, i.e. the most appropriate information available to make clinical decisions for individual patients. Evidence based practice values, enhances and builds on clinical expertise, knowledge of disease mechanisms, and pathophysiology. It involves complex and conscientious decision making based not only on the available evidence but also on patient characteristics, situations and preferences. It recognises that health care is individualised and ever changing and involves uncertainties and probabilities. Ulti mately, Evidence base practice is the formalisation of the care process that the best clinicians have practiced for generations.McKibbon (1998) recognises the importance of the patient when making decisions about their own care. According to Reigle, Steven, Belcher et al (2008) and Talsma, Grady, Feetham, et al (2008), the reason why evidence based practice is consistently implemented is because it leads to the highest quality of care and best patient outcomes. It involves combining the knowledge of an expert, patient preferences and research evidence within the context of available resources. Also, studies by McGuinty and Anderson (2008) and Williams (2004) showed that evidence based practice has reduced healthcare costs and geographic variation in delivery of care.Integrating research evidence into decision making involves forming a focused clinical question in response to a recognised information need, intrusive for the most appropriate evidence to meet that need, critically app raising the retrieved evidence, incorporating the evidence into a strategy for action, and evaluating the effects of any decisions and actions taken. Thompson et al (2004)One of the tools used in evidence based practice is the use of the early warning score system (EWS). EWS were developed to assist health care professionals detect if patients are deteriorating. It is based on physiological parameters taken when recording patient observation e.g. the patients heart rate, respiratory rate, temperature, oxygen saturations and systolic blood pressure. The EWS is designed for adults and can also be use with mental health and learning disability patients. However, due to children and adults different physiological responses, EWS is inappropriate to use on children. Alternatively, Paediatric Early Warning loads (PEWS) is use for children, to record observations and is use to assess the childs condition i.e. If the childs score is high then this means he/she is at risk of deteriorating, this gives nurses an early indication that an action has to be done.The use of early warning score (EWS) is the best practice for clinical observations (Department of Health, 2000), and this is backed up by NCEPOD (2005) who emphasised that every in-patient should have a EWS recorded. Accurate and timely observations and adherence to EWS is essential in order to recognise patients who are at risk of deterioration.According to NICE (2007), nurses caring for patients in exquisite hospital settings should be skilled in monitoring, measuring, and interpreting data and have prompt response to the acutely ill patient and they should be assessed in order to demonstrate their competency. Early intervention can help prevent patients condition from deteriorating which then helps avoid the need to transfer the patient to a higher level of care.However, despite the good outcome of using evidence based practice in decision making with regards to patient care, there are issues such as nurses do not always make their decision based on available evidence due to lack of skills i.e. poor IT skills, lack of research skills and literature. There are also misconceptions that traditional ways is the best way, or that gathering evidence is too difficult and time consuming. Becoming skilled in clinical decision making requires the application of a range of evidence regarding patient concern, physical and human resources within healthcare contexts, understanding health and illnesses, developing expertise in applying therapeutic approaches, a commitment to enhance the wellbeing of those in your care and fulfilling the requirements of the relevant professional body.Overall, as nurses, it is important to have a theme when we make a decision regarding patient care. Risk is integral to nursing and the assessment of risk is one of the most common judgements nurses make. Each decision making model requires certain set of skills in order to be put on proper use and get the right results. Nu rses are expected to use valid evidence to support their decisions when deciding what care to provide each patient. It is also important that nurses use their resources cost effectively by ensuring that resources and equipment are used correctly by the patient. Sometimes it is difficult for the nurse to come to a decision that will satisfy clients and co-workers and they also may be challenged at any time, however the important thing is that the nurse takes full responsibility and is able to justify his/her decision. Making the wrong clinical decision is not only perverting to patients but can also damage a nurses career. Learning about developing and applying effective clinical decision making skills is vital for the wellbeing of patients and nurses potentiality to demonstrate that decisions are justified.

Positive and negative aspects of globalisation

Positive and negative aspects of sphericisationThis study debates the positive and negative aspects of orbicularisation and attempts to determine the impact of the phenomenon on the lives of modern sidereal day humans.globalization is undoubtedly the defining brag of the contemporary knowledge domain (Inter field of study .2006, p 101-111). Economic globalisation, the driver of this phenomenon, associates the growing interdependence of contrastive national economies that is taking place because of the continuation and emergence of outside(a) trade in commodities and services, rapid advancement and spread of technologies, flow of international capital across states, and try of multitude across geographic b monastic orders (Kim Zurlo, 2008, p 130-141). Economic globalisation is in another sense fundamentally driven by the ever growing desire of organisations and masses across the world to take advantage of modern day opportunities, earn much money and grow in financial and economic terms (Kim Zurlo, 2008, p 130-141).Globalisation has throw in about and is spreading rapidly because of devil important factors advances in atomic number 18as of acquisition and technology and the global economic policies of powerful nations and organisations (Kim Zurlo, 2008, p 130-141). Astonishing advances in beas of apprehension and technology pee-pee made it far simpler, easier, and cheaper for people to talk to each other across vast distances and exchange in formation and documents (International .2006, p 101-111). The growth of the oecumenic Web and the Internet have made huge amounts of information and data available to people in risque and sorry countries, developed and development economies, and in near and remote locations. Every person on this earth with a small personal computer and a broadband connection has as ofttimes information as any other. He or she can communicate across the world, find organisations and chorees, and engage in econo mic, cultural and genial natural action (International .2006, p 101-111). Advances in transportation technology have reduced be of transportation abundantly in terms of ocean freight cost and air f ars, do it earthshakingly easier for people to travel across vast distances and send both goods and services to distant locations (International .2006, p 101-111).Whilst globalisation has been faci illuminatedated by the many tools gene rated by science and technology, it has been initiated and encouraged by neo-liberal occidental economies like the United States, the UK and the wealthy countries of Western Europe (Boyer, 1993, p 10-12). These nations found themselves in ensure of the global economy afterwards the collapse of the Soviet Union and initiated a number of economic and trade policies for the reduction of trade barriers and the movement of capital, production and service facilities, and people across nations. (Boyer, 1993, p 10-12) Such initiatives enabled the westwar d nations to gain access to the huge markets in Asia, Latin America and Africa that they had lost in the wake of the demise of colonialism and enabled powerful western business organisations to use their financial and physical resources to institute and increase their business hegemony across the world (Gibson, 2003, p 59-73). The initiation and implementation of economic liberalisation policies by the majority of developing countries, at the instance of the IMF and the World Bank, provided western MNCs access to virgin new markets teeming with opportunity, and to good quality production and service facilities at costs that were unimaginable in the advanced economies (Gibson, 2003, p 59-73).Globalisation, whilst fed and facilitated by much(prenominal) factors, has increased rapidly in youthful years and has assumed a purport and a character of its own that now appears to be irreversible and beyond the control of any particular nation or group of nations (Standing Alber, 2000, p 99-119). The economies of variant countries of developed economies and developing nations are now so interdependent that any effort to go against the trend seems to be absurd and doomed to failure (Standing Alber, 2000, p 99-119).Whilst globalisation, both economic and cultural, now appears to be irreversible, its impact continues to be fiercely debated (Standing Alber, 2000, p 99-119). Supporters of globalisation point to the enormous economic advancements that have been achieved by national economies, both in the developed and in the developing world, during the last two decades (International .2006, p 101-111). They state that the forces of globalisation, which have resulted in high levels of interaction betwixt the peoples of different nations, in terms of exchange of goods, capital and people, and have been instrumental in take about unprecedented and astonishing growth in economic activity and cultural exchange, go forth also bring about great convergence of global so ciety in terms of economic and social equality between the people of rich and poor nations and the creation of a convergent global social and economic order (International .2006, p 101-111).Critics of globalisation are however as forceful in their opinion of globalisation being little other than a tool of western nations for increase their international economic and political hegemony (Tonelson, 2002, p 6-12). Such critics argue that the MNCs, like Nike, spread, Coca Cola, IBM, who are the fundamental drivers of economic globalisation, are using every available opportunity to increase their profitability and are routinely act in a range of oppressive activities in the developing countries (Brecher Costello, 1994, p 1-4). They are on one overtake using their resources and skills to engraft market dominance over smaller, less resourced and less skilled topical anaesthetic entrepreneurs and taking away from them their rightful markets (Brecher Costello, 1994, p 1-4). They are o n the other hand exploiting the widespread economic poverty and need that exists in the developing world to obtain goods and services at cheap rates (Brecher Costello, 1994, p 1-4). Economic globalisation, such people state, far from creating convergence, is actively increasing the divergence between global societies (Brecher Costello, 1994, p 1-4). Recent years, they argue, have witnessed an increase in the economic differences between rich and poor societies, rather than in any meaningful convergence. Globalisation they state is resulting in a race to the bottom with increasing inequalities between different segments of people (Rudra, 2008, p 15-21).This short study takes up the debate between these two positions with reference to actual examples from rich and poor nations and strives to relate policy debates with actual realities. It strives to run across both sides of the debate and analyse whether globalisation in its present form allow for bring about greater economic and cultural harmony or should be moderated in the interest of social justice and equality.Race to the BottomThe race to the bottom represents a new economic phenomenon that is essentially an offspring of increasing globalisation (Tonelson, 2002, p 6-12). The concept results from the desires of developing economies in the contemporary globalised scenario for greater levels of FDI (Foreign Direct Investment) to boost their per capita GDP (Rudra, 2008, p 15-21). Such FDI is invited by developing countries for the instalment of production facilities for domestic as well as international consumption. Many developing economies invite FDIs and foreign participation in their economies by promising (a) opportunities to MNCs for engaging cheap and skilled labour, and (b) freedom of action with regard to hiring and firing of workers (Rudra, 2008, p 15-21).The current boom in FDIs is being driven by the desire of MNCs to establish production and service locations in low wage areas, where governme nts allow organisations to operate without inconvenient restrictions (Gibson, 2003, p 59-73). The passage of various free trade agreements, another underlying component of the globalisation phenomenon, provides little by way of protection of the rights of workers (USLEAP, 2010, p 1). Although South America constitutes the largest supplier of bananas to the US, banana farmers and workers are continually battling injustices, poor and unsettled working conditions and insufficient wages (USLEAP, 2010, p 1). Such desires and circumstances have resulted in an ongoing initiative by various MNCs to reduce their production costs by seeking out countries and regions that offer cheap wages and have low regulatory controls (Gibson, 2003, p 59-73). MNCs, in their desire to achieve high profits, actively search for countries without labour regulations in order to construct factories and begin production of goods with swiftness and at remarkably low costs (Gibson, 2003, p 59-73). With some count ries whirl tax incentives for specific periods of time in return for investment in factories, MNCs are also able to reduce their total overhead costs by choosing their production locations with care (Gibson, 2003, p 59-73).The desire for developing economies to attract foreign investment often leads to intense competition between nations in offering more attractive production environments, which in other words translates into availability of workers with cheaper wages and slack labour regulations (Balko, 2010, p 1). Such actions essentially result in the changeless depression of wages to workers and to poor working conditions. MNCs, in their desire for cheaper production costs and greater profitability, bring about a race to the bottom where workers are exploited continuously, compelled to work for low wages in difficult working conditions, and face risks of unemployment, whenever MNCs locate more favourable locations and decide to take their business and manufacturing facilities elsewhere (Balko, 2010, p 1). A 2000 BBC report revealed an alarming incidence of child workers and adverse working conditions at the Nike and Gap sweatshops in Cambodia. Subsequent to the expose, both companies stopped operations in Cambodia leaving hundreds jobless (Balko, 2010, p 1).This race to the bottom, experts on globalisation state, is resulting, not just in greater inequality between the rich and the poor, still in an all enveloping phenomenon that is diminishing the lives and the environments of the people of developing countries (Tonelson, 2002, p 6-12). China and India provide many examples of how multinationals are exploiting workers (Chan, 2003, p 21- 28). American MNCs constantly pray for lower prices from their suppliers in China. The resultant reduction in wages to workers is in that locationafter cloaked by incorrect payroll reporting (Chan, 2003, p 21- 28). Dan McDougall (2008) states that companies like Gap and Esprit, both of which are widely recognised fas hion brands, use subcontractors in India that surreptitiously use child labour behind closed doors and employ topical anesthetic toughs to keep visitors away. Local factory owners in India dodge labour regulations and powerful labour unions in order to employ an ever growing force of poor rural children. Many such children, especially those engaged in the textile sector, damage their eyesight and hands from long hours of work in badly lit rooms. Their growth is adversely affected by having to sit in abnormal positions in uncomfortable work stations. Most of them do not have doctor working hours or haltive trade unions. The wages of child workers are sometimes less than 20% of adult wages (McDougall, 2008, p1).The UN-HABITAT (2004), in a recent publication, states that the benefits of globalisation, in terms of improvements in incomes and economic growth are being negated by the rapid and unplanned urbanisation of cities, greater inequality and increased poverty. The movement of j obs and money to cities and states that can provide cheap labour is fuelling this race to the bottom. It is estimated that approximately 2 billion people, 75 % of the combined present day population of India and China, will live in slums by 2030. Amongst the worst affected by the reduction of barriers to the mobile modern day industries are female workers, whose wages and working conditions have reduced significantly. This race to the bottom is not just limited to the poorer developing nations. Even productive industrial cities like Detroit and Chicago have lost significant shares of their available jobs, because of production activities being shipped abroad by numerous business organisations (UN-HABITAT, 2004, p 1-2).Convergence and the Race to the TopWhilst the apprehensions and worries evidenced by modern day economists and experts on globalisation are very real and cause for immense concern, it would be foolish to deny the significance of the changes brought about by globalisati on (Boyer, 1993, p 15-29).The composition of trade has for example changed dramatically over the last two decades. Both developing and industrialised countries now trade in competing products (Neto Viega, 2009, p 16-25). Whilst western economies, ever since the days of the industrial revolution, has exported manufactured products with high value addition, even as the rest of the world has traditionally exported primary commodities with low margins, more than 70% of the exports of developing countries are now constituted of manufactured items. Services, which until recent years were essentially local in nature, are progressively increasing their share of global trade (Neto Viega, 2009, p 16-25).Much of this shift in composition of trade has been accompanied with global redistribution of employment, as well as production (Boyer, 1993, p 15-29). maturation countries have now become important suppliers of numerous industrial goods. The advanced economies are also being able to sustai n their economic growth with the support of an ever growing services sector in the developing countries (Boyer, 1993, p 15-29). MNCs, it cannot be denied, have contributed to such structural changes by shifting their operations to locations that are proximal to markets and have low labour costs (Boyer, 1993, p 15-29).Many countries that have been able to integrate into the global trading scheme are growing faster, obtaining better access to technology and capital, improving their productivity and achieving higher living standards (Boyer, 1993, p 15-29). China and India provide good examples of the adoption of sound economic and increment strategies that take advantage of globalisation opportunities and yet ensure protection from its ill effects (Chan, 2003, p 21- 28). China has been regularly achieving an annual GDP growth rate in excess of 10% on the back of an export led economy that services markets across the world (Chan, 2003, p 21- 28). Such economic growth has changed the li ves of millions of people and brought them above the poverty line (Chan, 2003, p 21- 28). The poverty rate in India remained stagnant from the late 1940s to the early 1980s despite the better efforts of a succession of socialist governments. The countrys growth rate spiked after the adoption of liberalisation policies in the early 1980s. The growth rate soon pass over 6% and the country was able to cut poverty in half in the ensuing two decades (Rudra, 2008, p 30-39).There is also a weighty body of evidence to suggest that the growing economic interdependency of the contemporary globalised era will inevitably compel most countries and organisations to adopt similar managerial and social processes to bring about a homogenisation of national, fiscal and social policies (Boyer, 1993, p 15-29). Such adoption of technologies and processes are being witnessed in China and India and will progressively pervade the developing world (Boyer, 1993, p 15-29). Supporters of globalisation argue that higher economic growth and incomes will automatically result in greater financial resources with states, which can then be used for improvement of social security and the quality of life of disadvantaged population segments and bring about improvements in education, skills and earning power (Boyer, 1993, p 15-29).Such processes will inevitably converge across nations to bring about improvements in the quality of life of millions of people across the humans and bring about a race to the top (Boyer, 1993, p 15-29). These arguments are of course supported by enormous data on the improvement in employment figures, higher incomes and better quality of life of people in the developing countries that have embraced globalisation.DiscussionGlobalisation has very clearly brought about immense benefits to the peoples of both developed and developing nations (International .2006, p 101-111). Whilst the developed economies have been able to use the huge markets and cost economic productio n bases that have opened up in the developing regions of Asia, South America, Africa and East Europe to sustain and grow their economies, the developing countries have been able to use their bank of skilled and unskilled people to increase employment, incomes, education and quality of life in their nations (International .2006, p 101-111). Mathematically and logically the situation appears to be a win-win situation for both the developed and the developing world and should hypothetically over time lead to a homogeneous mass of people across the world with converging political, social and economic processes and modify qualities of life (International .2006, p 101-111).Unfortunately the situation is hardly as simple as this. The ongoing process of globalisation is actually being carried forward by the actions of numerous international business organisations (Standing Alber, 2000, p 99-119). Many of these organisations are aiming to maximise their profits by exploiting each and every opportunity that is becoming available to them, because of (a) the bumptiousness of developing countries to accept their investment, and (b) the rather undeveloped legal infrastructural and social security systems in such countries (Standing Alber, 2000, p 99-119). Such circumstances are leading to numerous instances of oppression of vulnerable people, destruction of valuable environmental habitat, and elimination of local skills, cultures and even societies (Standing Alber, 2000, p 99-119). Relentless depletion of Philippines forest area from 35 to 20 portion is a direct result of the down levelling effect of globalisation (Brecher Costello, 1994, p 1-4). Local governments and regulatory authorities are in most cases ill-equipped and unable(predicate) of preventing such injustices from taking place (Standing Alber, 2000, p 99-119). The impetus of globalisation has also essentially come about from the development of a neo-liberal global economic order that allows internation al business organisations to do much as they please and renders national governments incapable of bringing in safeguards to protect their people, without losing out on fresh as well as existing investment (Tonelson, 2002, p 18-26).The situation is further compounded by the lack of a global regulatory body for the control of international trade and commerce from the humanistic perspective (Tonelson, 2002, p 18-26). Whilst much of international effort in the area of globalisation has focused on the facilitation of international business through the easing of capital and tariff barriers and recent years are seeing the growth of an international lobby for the protection of the global environment, there is no body or apparatus that protects the rights of workers and other segments of society who can be hurt by the rampant and uncontrolled actions of international business organisations and their local suppliers (Tonelson, 2002, p 18-26).The need of the hour is for the formation of a glob al body that will take concerted and joint action to protect the international society, and curiously that of the developing world, from the effects of the many underprivileged imbalances that can occur because of the desperation of local governments for attraction of investment and the propensity of business organisations to forsake social concern for organisational profit (Tonelson, 2002, p 18-26).ConclusionsThis study debates the positive and negative aspects of globalisation and attempts to determine the impact of the phenomenon on the lives of modern day humans. Globalisation is undoubtedly the defining feature of the contemporary world. Supporters of globalisation point to the enormous economic advancements that have been achieved by national economies, both in the developed and in the developing world, during the last two decades. They state that the forces of globalisation, which have resulted in high levels of interaction between the peoples of different nations, in terms of exchange of goods, capital and people, and have been instrumental in bringing about unprecedented and astonishing growth in economic activity and cultural exchange, will also bring about greater convergence of global society in terms of economic and social equality between the people of rich and poor nations and the creation of a convergent global social and economic order.Critics of globalisation are however equally forceful in their opinion of globalisation being little other than a tool of western nations for increasing their international economic and political hegemony. Such critics argue that the MNCs, who are the fundamental drivers of economic globalisation, are using every available opportunity to increase their profitability and are routinely engaging in a range of oppressive activities in the developing countries.Whilst the apprehensions and worries evidenced by modern day economists and experts on globalisation are very real and cause for immense concern, it would be foolish to deny the significance of the changes brought about by globalisation. The need of the hour is for the formation of a global body that will take concerted and joint action to protect the international society, and particularly that of the developing world, from the effects of the many unfortunate imbalances that can occur because of the desperation of local governments for attraction of investment and the propensity of business organisations to forsake social concern for organisational profit.